I'm Yasmine, a Senior UX Researcher with 10+ years building research practices and leading mixed-methods research across legal, financial services, aerospace, and healthcare industries
Owning the full research lifecycle, with specialized experience in human-AI interaction and AI adoption.
Research That Shaped the Business
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Boosting Contract Renewals at McKesson
Establishing a Single Source of Truth for McKesson’s Contract Renewals Through UX Research, Increasing Renewal Success Rates by 4.2%, Protecting Revenue, and Strengthening Customer Relationships While Driving Efficiency and Sales Team Confidence
B2B • Qualitative Research • Healthcare • E-Commerce
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Securing GE Aerospace's Cloud Migration
Discover How Service Design Reduced Compliance Risk and Enabled DoD Contract Eligibility Through GE Aero’s Migration to M365 GCCH
Service Design • CMMC • Quant/Qual Research • Employee Experience • B2B • Aviation
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Guiding Support Desk Vendor Selection
Discover How Research Captured End-User Requirements to Guide Vendor Selection for a Permanent Support Desk, Ensuring Operational Efficiency, Cost Savings, and an Improved Employee Experience
Employee Experience • Qualitative Research • B2B • Stakeholder alignment • Aviation
Research That Shaped the Product
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Smart Warehouse Retrofit
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Municipal Water Monitoring
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Renewable Microgrid Design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
