I'm Yasmine, a Senior UX Researcher with 8+ years building research practices and leading mixed-methods research across legal, financial services, aerospace, and healthcare industries
Owning the full research lifecycle, with specialized experience in human-AI interaction and AI adoption.
Case Studies
AI Driven Initiatives:
Shaping an In-House AI Due Diligence Tool
Research that took an in-house AI due diligence tool from 100+ billable hours per matter to under 4 in pilot.
Discovery Research • Workflow Mapping • PRD • Prototype Testing
Enterprise Change:
Designing Human-in-the-Loop AI Finance Agents
Research that decided where AI finance agents automate and where people stay in charge, cutting invoice processing time ~65% in pilots.
Agentic UX • Human-in-the-Loop • Automation Opportunities • Experimentation
Building a Research Practice Around AI
Research operations built on AI synthesis and agents, so each researcher can run 4-5 projects at once.
ResearchOps • AI-Assisted Synthesis • Research Agents • Research Repository
Guiding a Secure Cloud Migration for 70,000 Employees
Research behind a secure M365 migration tied to eligibility for $5B in federal contracts.
Employee Experience • Change Adoption • Survey Design • CSAT Measurement
Researching a New Contract Renewals Tool for McKesson Sales
Research that shaped the tool and lifted contract renewal success by 4.2%.
0→1 Discovery • B2B Product • Journey Analysis • Sales Tooling
Analyzing Customer Behavior for TIAA’s B2C Refresh
Quantitative research that turned survey and behavioral data into evidence for the refresh roadmap.
Behavioral Analytics • Survey Analysis • Customer Funnel • Roadmap Strategy
Building an Enterprise Voice of the Customer Program
Research that started by de-risking a GCCH migration and grew into a VoC program used beyond it.
Voice of the Customer • Survey Design • CSAT Measurement • Pareto Prioritization