“The secret of change is to focus all

your energy, not on fighting the old, but on building the new.”

-Socrates

Meet your UX Coach

Hey, I’m Yasmine (Yas-meen)! I’m a passionate mixed methods researcher and designer based in NYC, with 6+ years of experience delivering creative solutions to my various clients. A majority of my experience has been working within the e-commerce, healthcare, manufacturing and enterprise spaces.

Believe it or not, I myself broke into UX. I was once a Starbucks store manager that climbed the ladder into Starbucks corporate and specialized in Customer Experience (CX) and Strategy. From there I heard of UX and the rest was history. Now I’ve worked for large companies such as McKesson and GE Aerospace, as well as coached at Wayne State University and IdeateLabs.

Want to hear more about my story and also make a career change?

Check out my services below and schedule a call with me!

My Services

  • Confidently step into your new UX career, job or promotion with customized accountability and coaching by getting help with the following:

    • Job search strategy, resume building, LinkedIn profile optimization, interview prep and personal branding

    • Portfolio Review

    • Learning the art of pay negotiation

  • Develop a personalized job search strategy based on your career goals, industry trends, and desired companies.

  • Get help in crafting the most effective resume by:

    • Constructive, structured, and actionable insights for improved interview

  • Learn how to highlight experiences, skills, and achievements to get recruiters and hiring managers attention.

Previous Companies

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UX Case Studies